Youku +6.6% AH on Q4 beat, spending improvements


Youku (YOKU) expects Q1 revenue of RMB680M-RMB720M, in-line with a consensus of RMB702.2M ($114.5M)

Content spend (closely watched) equaled 38% of revenue in Q4, down from 39% in Q3 and 41% a year ago. Likewise, bandwidth costs fell to 20% of revenue from 21% in Q3 and 26% a year ago, and Y/Y opex growth of 35% trailed revenue growth of 42%.

Youku chalks up its strong Q4 top-line performance to rising brand advertiser spend, something that fueled an increase averaging spending per customer.

Q4 results, PR

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