With Apple TV set-tops typically going for $99, Horace Dediu thinks Cook's remarks imply 10M+ unit sales, up from 2012's 6M. The business still accounts for only a small percentage of Apple's total sales (FY13 revenue was $170.9B).
Cook's comments come amid reports of a pending Apple TV refresh that will add game controller support and access to select pay-TV content.
As expected, all of Apple's shareholder proposals were approved, and all proposals from other shareholders were rejected. Carl Icahn withdrew his non-binding Apple buyback proposal earlier this month.
Update: Apple tells re/code Cook's Apple TV figure includes content sales, and refers to Apple's FY13 (ended Sep. 13).