Apple's Haunted Empire

Apple's (AAPL) CEO "could strike terror in the hearts of his subordinates," writes Yukair Kane in a new book, "but he could also motivate them to toil from dawn to midnight for just a word of praise."

That's not Steve Jobs that Kane is writing about, but Tim Cook when he was still COO.

Still, Cook is a "more traditional CEO who infused Apple with a healthier work environment" and is more open with investors.

Despite this, there are those who yearn for more subversive days amid fears that Apple is becoming more stodgy and as the ghost of Steve Jobs continues to hang over the company.

Kane's book is called, "Haunted Empire: Apple After Steve Jobs."

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Comments (16)
  • Deja Vu
    , contributor
    Comments (1828) | Send Message
    TC is a complacent middle manager thrust by dint of relentless toadying to Steve Jobs to the top role which he is preeminently unfit for. I'm reminded of Will Farell's sidekick driver in "Talladega Nights" who becomes top dog.


    It's telling many of the most revered also seem most susceptible to toadying. Warren Buffet's recent hires have all had no real track record of success at any level in investing capital, but he hired them anyway. Their main skills are grovelling, ego massaging and making Warren feel good.


    Timmy "Timberrrrr" Cook (perhaps the best profession for him actually to be a short order cook at Bob Evans), is at least 2 years or more late with a bigger iPhone, has a history of overpromising and underdelivering...Icahn is right for wishing to meet him in a school yard to administer some chastisement...I hear TC goes to extreme lengths to map out routes to drive to work that avoid passing by schools. Using Google maps, of course, since Apple maps don't really work..
    2 Mar 2014, 09:39 AM Reply Like
  • badsangria
    , contributor
    Comments (137) | Send Message
    So many armchair quarterbacks, so few who have done anything even remotely as challenging as running the largest company in the world. You embarrass yourselves.
    2 Mar 2014, 06:11 PM Reply Like
  • Deja Vu
    , contributor
    Comments (1828) | Send Message
    So many shoeshine boys who think some stocks have reached a permanently high plateau. You bankrupt yourselves.
    2 Mar 2014, 09:09 PM Reply Like
  • rcpatrick5443
    , contributor
    Comments (909) | Send Message
    If those are the highlights, I suspect that Haunted Empire will be read by fewer than ten people.
    2 Mar 2014, 09:48 AM Reply Like
    , contributor
    Comment (1) | Send Message
    I am a self- directed investor holding AAPL for several years. The company has been making money and have capable management team. I'll hold on to the company shares.
    2 Mar 2014, 10:18 AM Reply Like
  • Savajo15
    , contributor
    Comments (36) | Send Message
    Thank for your status update.
    2 Mar 2014, 01:07 PM Reply Like
  • faramarz
    , contributor
    Comments (385) | Send Message
    There is nothing original in this book & i cannot understand how the judgment of an obscur writer about the management of such a company like Apple can have any value. SJ's failures are all forgotten. Siri is SJ's baby. Apple map was a SJ time product & was the responsibility of one of SJ' protegee who would have never survived at Apple et SJ was not that authoratrian CEO.
    People have their own judgement & from what i have read i think the people will very quickly realise how irrelevant is this book. I don't think that it would be worth spending a penny on it
    2 Mar 2014, 10:49 AM Reply Like
  • laltha
    , contributor
    Comments (10) | Send Message
    The problem with Tim Cook is that he is trying very hard to differiante himself from Steve Jobs. Unfortunately so far he has not been successful. I would not be surprised that one day Elon will be able to buy Apple with the money he may earn from TSLA & SCTY. In my opinion TC is not an innovator and he is a poor salesman. I am long on AAPL. Good luck TC.
    2 Mar 2014, 11:10 AM Reply Like
  • samuel_liu
    , contributor
    Comments (2753) | Send Message
    "Cook also knew the power of silence. He could do more with a pause than Jobs ever could with an epithet. When someone was unable to answer a question, Cook would sit without a word while people stared at the table and shifted in their seats."
    2 Mar 2014, 11:55 AM Reply Like
  • Rich in NJ
    , contributor
    Comments (88) | Send Message
    There is a curious irony in how some people continue to (understandably) laud Steve Jobs while simultaneously pointing out that his most important hire was a colossal blunder.
    2 Mar 2014, 11:14 AM Reply Like
  • sandyseeworld
    , contributor
    Comments (35) | Send Message
    For a great book about Apple and Steve Jobs read Ken Segall's "Insanely Simple"
    2 Mar 2014, 11:15 AM Reply Like
  • dmarilley
    , contributor
    Comments (1137) | Send Message
    It is time to write a book on what was, and what could have been. When this thing declines, the postmortem commentary will be everywhere.
    2 Mar 2014, 02:25 PM Reply Like
  • scott trader
    , contributor
    Comments (7137) | Send Message
    It is time to write a book on what the future really holds for us all and what companies are taking us there at the speed of light amazon tesla nflx google....that or watch the Jetsons for some real insights..
    2 Mar 2014, 04:16 PM Reply Like
  • ultraz2
    , contributor
    Comments (1104) | Send Message
    There is nothing wrong with Tim Cook or his abilities. He is one of the few CEO'S that actually earns his money. The smartest thing he can do is continue what Steve Jobs had done, continue to surround himself with extremely intelligent, dedicated people. Those hedge fund managers that are bailing out of Apple stock are going to have to pay a huge premium to get back in. We are almost 18 months from the beginning of the Apple downturn. Another 2 to 7 months is easy. Why on earth would anyone get out of Apple now. Tim Cook has numerous things on the burners. All CEO'S have huge egos to satisfy, I assure you he will not disappoint. New highly profitable products and services are coming soon. And then there's the M&A part of the Apple equation that could very well rock Wall Street. Apple, one of the most, if not the most, profitable company in WORLD HISTORY.----- APPLE LIVES.
    2 Mar 2014, 09:53 PM Reply Like
  • Jean-Marc Dupuis
    , contributor
    Comment (1) | Send Message
    Nearly all men can stand adversity, but if you want to test a man's character, give him power.


    A . Lincoln
    3 Mar 2014, 09:42 PM Reply Like
  • Davidalfred
    , contributor
    Comments (2) | Send Message
    My biggest beef with apple is they have lost ther mojo. To keep investors excited and the stock vibrant they need a good PR person to hype the future...they are far too quite.
    23 Mar 2014, 12:26 PM Reply Like
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