Apple roundup: CarPlay, VirnetX royalty rate, Asian hiring


Apple (AAPL -0.2%) has launched CarPlay, its expected platform for pairing iPhones with in-dash automotive systems. Mercedes-Benz, Ferrari, and Volvo are rolling out cars that support CarPlay; most other major automakers plan to do so later.

Among other things, CarPlay (formerly called iOS in the Car), leverages Siri to make calls and send texts, allows Maps and related navigation/traffic services to be displayed in-dash, and provides access to iTunes and 3rd-party music platforms (Spotify, iHeartRadio). iTunes Radio rival Pandora (P +0.2%), which has struck plenty of automotive deals of its own, is notably absent.

Google is partnering with top automakers to launch Android/Google Now-based in-dash systems. BlackBerry's QNX is reportedly set to be adopted by Ford.

VirnetX has been awarded a 0.98% royalty rate on Apple products deemed to be infringing its VPN-related patents; the company's shares have soared in response. Apple, whose workaround for VirnetX's IP has resulted in many user complaints, will likely appeal.

The WSJ reports Apple is hiring hundreds of engineers and supply-chain managers in China and Taiwan help with new product launches. Larger iPhones appear to be among the products in question; an iWatch and larger iPad could be among them as well.

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Comments (16)
  • scott trader
    , contributor
    Comments (7091) | Send Message
     
    Wasn't this basically presented last year at WWDC...no big surprise....
    3 Mar 2014, 02:42 PM Reply Like
  • dgulick
    , contributor
    Comments (2354) | Send Message
     
    They changed the name to "CarPlay", press release! Lol.
    I like this idea, but, since Google and Apple aren't playing nice these days, I think car mfgs are going to be stuck offering an "iOS" option *AND* an "Android" option for their cars, or risk losing buyers if they agree to exclusivity. Something to consider is that, of GOOG and AAPL, it appears that AAPL seems to be getting much more defensive of it's ecosystem, rather than just competing on merits of their products. For although I can use plenty of Google apps on my iphone, the opposite is not true (although, what Android user would really want to use Siri, iMaps or iTunes Radio??). If we extrapolate, will this mean that Android in the car would work with an iPhone, but that the opposite is not true? i.e., that a CarPlay (iOS) dashboard would only work with iphones? What AAPL should be doing is making Siri smarter to maintain Apple's "high end/high margin" position, but they aren't, and in my opinion, iOS is falling behind Android. It will be interesting to see this plays out.
    3 Mar 2014, 03:00 PM Reply Like
  • Eric Jhonsa
    , contributor
    Comments (1276) | Send Message
     
    I think the newsworthy part is that the first cars supporting CarPlay are launching.

     

    Agree most OEMs will probably support multiple platforms. Guessing Google won't mind having Android in-dash systems support iPhones, as long as Google services can be delivered.
    3 Mar 2014, 03:20 PM Reply Like
  • dgulick
    , contributor
    Comments (2354) | Send Message
     
    More on this topic from the always entertaining Rocco Pendola over on "The Street":
    Apple: Without a Much-Improved Siri, CarPlay Will Be a Dud
    http://bit.ly/NNU4rT
    "I wish I could be more positive, but Chevy and Apple dropped the ball on this. "
    3 Mar 2014, 03:26 PM Reply Like
  • flux8
    , contributor
    Comments (728) | Send Message
     
    @dgulick

     

    I think you don't understand what CarPlay is. The iOS is not installed in the car. It's on your iPhone. The car simply has a touch screen display that allows a pass-through of video data from one's iPhone to the screen. It's the same idea as AirPlay. An AirPlay compatible device doesn't have any software installed on it. Thus, a car with CarPlay compatibility doesn't mean it mutually excludes anything else. When an iPhone is not plugged in, the display can show anything else that the car manufacturer wants.

     

    The only real conceptual difference between AirPlay and CarPlay is that CarPlay alters the outputted display to be more driver friendly (none of your non-car related apps will be usable on the display) with fewer distractions.

     

    The current plans will use wired connection via Lightning USB cable. Future plans will allow for WiFi connection.
    3 Mar 2014, 03:30 PM Reply Like
  • dgulick
    , contributor
    Comments (2354) | Send Message
     
    And another one, this from Businessweek regarding Pandora's absence:
    Pandora Is Conspicuously Missing from Apple's New CarPlay
    http://buswk.co/1dUxK6q
    'Analysts seemed baffled. “I have to think that both parties have a huge interest in making it happen,” says Frank Gillet, an analyst at Forrester.'
    3 Mar 2014, 03:32 PM Reply Like
  • DanoX
    , contributor
    Comments (3578) | Send Message
     
    Why this is where Pandora has to pay real money to Apple to play.
    3 Mar 2014, 03:44 PM Reply Like
  • thotdoc
    , contributor
    Comments (1998) | Send Message
     
    Rocco is entertaining and always has strong opinions....that quite often do not turn out. He is perfect for The Street
    3 Mar 2014, 03:47 PM Reply Like
  • DanoX
    , contributor
    Comments (3578) | Send Message
     
    If you have a iPhone you won't use Google's crap unless you want to see a Ad, brilliant design on the part of Apple reduce the distractions on the screen make it work well, and upgrade the system in a timely matter, Google and updates good luck with that.

     

    The company that will win will be company that can focus/execute on the UI updates and improve the system over time, that won't be Google.
    3 Mar 2014, 03:52 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    I'm not sure what the Android integration is like, but if it's anything like CarPlay, it won't be extremely difficult to support. CarPlay is such a thin layer, it's easy to add which is likely a big part of why so many car makers added it.
    3 Mar 2014, 04:53 PM Reply Like
  • dgulick
    , contributor
    Comments (2354) | Send Message
     
    @Dennis
    <<thin layer>>
    Good point. And I think Android integration may be the same:

     

    "A Mercedes-Benz spokesperson also clarified to me that the company would also likely support any Android mirroring implementation that comes out of the Open Automotive Alliance, pointing out that both iOS and Apple can coexist in its cars."

     

    http://cnet.co/1czDPot
    4 Mar 2014, 01:43 PM Reply Like
  • DanoX
    , contributor
    Comments (3578) | Send Message
     
    Apple also does cpu design, Google will be dead before they start, Apple will be able customize and upgrade at at much higher level than their competition its almost unfair.
    3 Mar 2014, 03:59 PM Reply Like
  • primelife
    , contributor
    Comments (8) | Send Message
     
    I will start by saying I am an avid fan of apple. Anyone who knows me, or has read any of my posts will tell you that. Now that's that's out the way, @danox , comments like yours make me laugh. Not because it was poorly written, because it wasn't, but because you favoritism toward apple is so strong, you're blinded. Again, beings fan of apple and ALMOST everyone they offer, I say this with a slight cringe, apple maps will never, ever compare to google maps. That is one of the worst things to come out of apple. The constant "beef" with other companies (ie. Google and pandora) hurt them as well. Apple does CPU's, sort of. Google does self-driving cars. Realistically, apple needs to improve Siri and fast. Google now is better but not much. One of the things that makes apple great was its cohesion between all devices. If apple were smart, integrate carplay with the iPhone, iPad and iwatch (if real). @danox I hope you don't take this as an attack to your comment, it wasn't. I am just saying that people should be more nuetral before making bold statements.
    3 Mar 2014, 09:13 PM Reply Like
  • SA User 74XXXXX
    , contributor
    Comments (836) | Send Message
     
    Among the tech rumor papers, WSJ seems to be the one most familiar with Apple matters. ✌

     

    Now you don't need to travel to China to realize Apple is betting huge on the Greater China markets - these markets can move the needle ✌

     

    IMHO
    3 Mar 2014, 09:18 PM Reply Like
  • lseekman
    , contributor
    Comments (79) | Send Message
     
    I bought a 2014 Impala last September and with the Bluetooth connection I can use my 5s with voice commands to make hands free phone calls and listen to Pandora music.
    It seems like someone could come up with a way to retrofit older cars to work with CarPlay. Any thoughts?
    3 Mar 2014, 11:27 PM Reply Like
  • ctownzoo
    , contributor
    Comments (53) | Send Message
     
    At least this story isn't negative about Apple for a change
    3 Mar 2014, 11:29 PM Reply Like
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