Hungry to put a halt to nosediving bookings, Zynga (ZNGA) is getting set to unveil FarmVille 2: Country Escape, the first title for its most lucrative franchise to launch on smartphones and tablets. The company is also planning updates for mainstay mobile titles Zynga Poker and Words With Friends.
Notably, Country Escape isn't as social-focused as other FarmVille titles: While users can play the game with friends, they can also play it alone. VP Jonathan Knight also suggests the title was built with the short attention spans of mobile gamers in mind; only 3-4 minutes are needed to "make progress."
Between them, FarmVille, FarmVille 2, and Zynga Poker acounted for 62% of Zynga's Q4 revenue.