Green Mountain Coffee Roasters signs up Laura Secord for K-Cups


Green Mountain Coffee Roasters (GMCR +0.9%) signs a 5-year deal with chocolate-maker Laura Secord.

The partnership will see Laura Secord products available in K-Cup packs at grocery stores and retail outlets.

From other sites
Comments (1)
  • benitus
    , contributor
    Comments (3206) | Send Message
     
    Seems like market reaction to this deal isn't positive, as the stock has gone down. But I expect it to recover during the day, unless the deal is really bad.
    4 Mar 2014, 10:16 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs