Green Mountain Coffee Roasters signs up Laura Secord for K-Cups

Green Mountain Coffee Roasters (GMCR +0.9%) signs a 5-year deal with chocolate-maker Laura Secord.

The partnership will see Laura Secord products available in K-Cup packs at grocery stores and retail outlets.

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Comments (1)
  • benitus
    , contributor
    Comments (3473) | Send Message
    Seems like market reaction to this deal isn't positive, as the stock has gone down. But I expect it to recover during the day, unless the deal is really bad.
    4 Mar 2014, 10:16 AM Reply Like
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