Netflix shows its techie side


Netflix (NFLX +0.8%) is out with an interesting post on its tech blog on its plan to evolve to a single UI - instead of giving consumers different experiences on various devices.

The company seems to be taking a bit of an open-source approach by laying out its UI strategy and inviting participation in its responsive design.

The end game: A/B testing of various signup approaches is helping Netflix determine how to design its signup flow to maximize conversions.

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