Starbucks eyes breakfast crowd

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX +1.8%) isn't sitting out the escalating breakfast war between large chains such as Taco Bell and McDonald's.

The company has increased the number of morning sandwiches it offers to customers without having to make the expensive investments in kitchens.

What to watch: Analysts call the breakfast crowd "sticky" as repeat visits are the norm. A win in the category by Starbucks could be disruptive, especially if it turns the trick without lowering prices.

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