Starbucks eyes breakfast crowd

Starbucks (SBUX +1.8%) isn't sitting out the escalating breakfast war between large chains such as Taco Bell and McDonald's.

The company has increased the number of morning sandwiches it offers to customers without having to make the expensive investments in kitchens.

What to watch: Analysts call the breakfast crowd "sticky" as repeat visits are the norm. A win in the category by Starbucks could be disruptive, especially if it turns the trick without lowering prices.

Bloomberg video

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Comments (3)
    , contributor
    Comments (5167) | Send Message
    SBUX needs some kind of catalyst.
    Let's hope this works !
    4 Mar 2014, 10:49 AM Reply Like
  • jarco
    , contributor
    Comments (2264) | Send Message
    Simply makes sense. Even a capital improvement program on a limited basis so even more elaborate offerings could be prepared makes sense, in my opinion. There are many cafe's throughout the country where business was booming before SBUX made the acquisitions bringing on fruit drinks and additional bakery items. Perhaps these company owned locations are candidates for addition offerings. People like to "hang around" the cafe's where it's "neat and convenient" to do so. Lots of business gets conducted on the internet. An office home away from the office. On-line ordering. An innovative business model . . .
    4 Mar 2014, 03:49 PM Reply Like
  • visu5678
    , contributor
    Comments (2) | Send Message
    price would be the ky factor to promote the breakfast.
    5 Mar 2014, 08:30 AM Reply Like
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