Intel reportedly buys health tracker startup Basis for ~$100M-$150M


Intel (INTC +0.9%) has reportedly acquired Basis, a maker of health tracker wristwatches that monitor a user's activity, heart rate, and sleep patterns. One source tells TechCrunch the purchase price is around $100M, while another says it's near $150.

Basis is estimated to have a 7% share of the health tracker market, putting it behind leaders FitBit, Jawbone, and Nike. Competition is intensifying: Samsung launched a fitness band last week that complements its smartphones, and Apple has reportedly been hiring health/fitness experts to assist with iWatch development.

Intel aims to be a major CPU supplier for the embedded/wearable device market: The company is set to begin shipping its low-power Quark CPU to embedded OEMs, and is also working on related software tools. Competition is provided by Qualcomm and other makers of ARM-based CPUs.

Basis could help Intel provide reference designs to wearable device OEMs, much as the company has historically done for PC OEMs.

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Comments (3)
  • Esekla
    , contributor
    Comments (4235) | Send Message
     
    I've speculated that Intel will begin making wearable acquisitions to support their CES growth claims:

     

    http://seekingalpha.co...

     

    Buying an end-product manufacturer is a little puzzling, but if its reference designs they're after then there are probably many more to come.
    4 Mar 2014, 10:23 AM Reply Like
  • TimmiesRegular
    , contributor
    Comments (3867) | Send Message
     
    Maybe Intel is finally doing what it should - look past mobile to the next trend. I'm not sure that I fully understand the rationale behind all of their software acquisitions.
    4 Mar 2014, 11:01 AM Reply Like
  • ralph111
    , contributor
    Comments (223) | Send Message
     
    casio had a watch with a built in heart monitor back in the early 80's nothing earth shattering about 30 + year old tech
    4 Mar 2014, 11:43 AM Reply Like
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