Tesla Motors announces Europe expansion plans


Tesla Motors (TSLA +2%) says it will open 30 new service centers in Europe as it keeps up its rapid pace of expansion on the continent.

CEO Elon Musk says by the end of the year the Supercharger network will link almost all parts of Europe.

The announcement was made at the Geneva Motor Show.

Previous from the Geneva Motor Show.

From other sites
Comments (23)
  • Esekla
    , contributor
    Comments (4664) | Send Message
     
    Growth in Asia too. I commented on it an hour ago:

     

    http://seekingalpha.co...

     

    Be sure to see the comment above that one for the next likely catalyst.
    4 Mar 2014, 11:41 AM Reply Like
  • rvn0
    , contributor
    Comments (137) | Send Message
     
    I think I'm beginning to like TSLA. Wish I had bought more before the pop.
    4 Mar 2014, 12:07 PM Reply Like
  • D. McHattie
    , contributor
    Comments (1844) | Send Message
     
    PT Barnum would be proud.
    4 Mar 2014, 12:11 PM Reply Like
  • chipdoctor
    , contributor
    Comments (2609) | Send Message
     
    I hope there are enough superchargers to support the limited range that occurs when you are driving at 240 kmph (150 mph). While in-town driving favors the EV; autobahns favor diesel, as do alpine mountains.

     

    Take the Model S, reduce the battery pack by half, add a diesel generator and you have a vehicle that is better, faster and cheaper without range anxiety (or the need to build silly superchargers stations). This is also a more conservation step that most European customers would accept.

     

    If Tesla is truly a green company (or a company that wanted to be successful in cars) this would be the approach. Instead, Tesla is taking an Apple approach where they will tell you what you like doing (or how to do it).

     

    The ego of ignoring the market needs and wants will be the undoing for Tesla. It is sad, as they could be highly successful if they were not so arrogant to ignore the real needs of their customers (excluding the 1% who purchase the car to show off) .
    4 Mar 2014, 12:12 PM Reply Like
  • Monja
    , contributor
    Comments (66) | Send Message
     
    I think the whole point of the superchargers is to support the range limitation relative to ICE and Tesla knows where to position them.

     

    How is real needs of their customers alpine mountains and autobahns? IMO it's arrogant to say Tesla should cater to people who want to pay for gasoline and are so impatient that they can't wait 20 minutes at a supercharger. If you want a hybrid buy a hybrid, Tesla's not here to cater to your market.

     

    EDIT: the time you would wait at a supercharger would easily be offset by the time you would save by charging at home instead of having to completely rely on gas stations.
    4 Mar 2014, 09:30 PM Reply Like
  • 123man
    , contributor
    Comments (1624) | Send Message
     
    I disagree - improving battery performance so that the same amount of battery currently in the Model S will provide twice the range and charge even faster is a greener solution, especially given that Europe is moving toward renewable energy sources faster that the US - how long is the autobahn? - the Rimac is a great car for the autobahn, in which you can carry your wife (probably not), your girlfriend or your golf clubs and go real fast, but not both, at I might add a measly $900K - the Model S is for the rest of us who want excellence in all categories including carrying 7 passengers - Europeans are not so different than American's - adoption of the model S will do just fine -
    5 Mar 2014, 09:43 AM Reply Like
  • chipdoctor
    , contributor
    Comments (2609) | Send Message
     
    "I think the whole point of the superchargers is to support the range limitation relative to ICE and Tesla knows where to position them."

     

    Really? ICE vehicles are range limited? The only scenario this could occur is when gas stations are too far apart and even this can be addressed by carrying a few extra gallons of gas. The Tesla will need an addition 33KWhr battery pack for each extra gallon of gas...

     

    Waiting at a supercharger is not unreasonable at this point. However, if the sales materialize as some of these posts suggest, then the 20 min recharge time will be multiplies by the 5-6 depth of the queue (or longer in CA base on Costco gas lines). 20 minutes may be acceptable, 120 minutes will not.

     

    Overnight charging at home is great at long as it does not overly tax the electric utility. Too many fast charging Teslas (especially in those expensive neighborhoods) are going to stress the system, which would not occur with the lower 110V charging used by hybrids.

     

    As noted, I favor hybrids over full EVs as they are better solutions, especially when longer range is desired. There are also many "issues" with full EV that are not talked about, like self-discharging and that they are actually less "green" than ICE solutions when the manufacturing process is considered.
    6 Mar 2014, 11:11 AM Reply Like
  • Andrei Volgin
    , contributor
    Comments (624) | Send Message
     
    Tesla is taking more and more risks. There is no reason to expand in Europe and Asia unless they already see that there is not enough demand for their cars in the U.S. It looks like their strategy is to take 0.2% market share in many countries, instead of taking 2% market share in the U.S. This is a valid strategy (think Ferrari), but a very expensive and risky one.
    4 Mar 2014, 12:33 PM Reply Like
  • joeinslw@gmail.com
    , contributor
    Comments (1071) | Send Message
     
    The only thing that's risky for you Volgin is your short investment in tsla. Aren't you tired of loosing your $$$$ yet? You must be but I appreciate your tenacity, your supporting all of the bulls here !
    4 Mar 2014, 01:14 PM Reply Like
  • Andrei Volgin
    , contributor
    Comments (624) | Send Message
     
    I shorted TSLA at 180-185 and closed it at 140-150 - publicly. I bought puts when the stock was 250, and closed them for 45% gain 3 days later - again, publicly. And I will go short TSLA again - probably more than once.
    4 Mar 2014, 01:25 PM Reply Like
  • Locked Down Investments
    , contributor
    Comments (1547) | Send Message
     
    It is all a foundation for Gen III Andrei. Tesla needs to get itself into as many markets as possible to gain brand awareness as the Rolls Royce of the EV market. When Gen III drops with near 100% FREE supercharger access across USA, Canada, Mexico, Western Europe, UK, Japan, China, India, South Africa, and Aus/NZ it will quickly become the fastest selling car of all time.
    This is how they sell 500k+ units/ year in 5 years time...1 million + a few years after that.
    Skate to where the puck will be you see.
    4 Mar 2014, 12:41 PM Reply Like
  • Andrei Volgin
    , contributor
    Comments (624) | Send Message
     
    500k cars is only 2% of the U.S. market. Why go to New Zealand? Why spend money on Superchargers all across Europe? The only reason is that they know they can't take 2% of the U.S. market.
    4 Mar 2014, 12:51 PM Reply Like
  • Locked Down Investments
    , contributor
    Comments (1547) | Send Message
     
    They are thinking long term. In which they'll take 2% (and more) of ALL the markets I mentioned. Without advertising they need to get cars on the ground to raise brand awareness.
    There is no better salesperson than a Tesla owner...they know that which is why they are spreading their cars, superchargers, and direct sale concept across the globe as quickly as possible.
    Don't worry...maybe you'll get it in 2017.
    4 Mar 2014, 03:05 PM Reply Like
  • Monja
    , contributor
    Comments (66) | Send Message
     
    Tesla's goal is to convince people that the whole EV thing is feasible, they don't need to dominate the market, they just need to set up the infrastructure, develop the technology and then show other companies that there's a market there. Elon's goals lie beyond profits, this is about saving the planet.
    4 Mar 2014, 09:35 PM Reply Like
  • dfiked
    , contributor
    Comments (9) | Send Message
     
    Don't worry, by the time european sales are an issue, the average range per charge will be 500 Km and the charge time will less than 30 seconds.
    4 Mar 2014, 01:03 PM Reply Like
  • joeinslw@gmail.com
    , contributor
    Comments (1071) | Send Message
     
    Volgin still spreading more of his doom and gloom for tsla, but what he doesn't understand is that Tesla Motors knows exactly what they are doing, I don't think that Tesla would take any of his advice with his track record.
    4 Mar 2014, 01:19 PM Reply Like
  • ludus
    , contributor
    Comments (478) | Send Message
     
    Supercharger network doesn't cost TSLA much. It answers range anxiety which is a symbolic problem related to less than 1% of trips with a symbolic solution.

     

    Why expand worldwide first? Because TSLA is selling to the top of the market, It's a luxury product that goes after the rich everywhere before it moves it's price demographic down. It sells globally for the same reason Breitling does.
    4 Mar 2014, 02:47 PM Reply Like
  • csxstocks
    , contributor
    Comments (22) | Send Message
     
    tesla is on its way to making history. it already is and will continue to do so! http://bit.ly/1gJfuPw
    4 Mar 2014, 09:33 PM Reply Like
  • Pedrito336
    , contributor
    Comments (22) | Send Message
     
    Who knows what the shorts are really thinking. TSLA has a high profile. It is popular, controversial and therefore volatile. What better platform could there be for an opportunist to place short term bets? How he bets hasn't a thing to do with what he believes will happen in the long run.
    4 Mar 2014, 10:30 PM Reply Like
  • david freese
    , contributor
    Comments (89) | Send Message
     
    @andrei
    You are 100% right. You don't go global until your original market is saturated. How is < 30K cars saturated. Too me it's very confusing. Can you shed some light?
    5 Mar 2014, 02:25 AM Reply Like
  • david freese
    , contributor
    Comments (89) | Send Message
     
    @teddyg101
    Free charging? Please explain how 500K cars will get free charging when < 30K have to pay extra for it. Thanks.
    5 Mar 2014, 02:27 AM Reply Like
  • david freese
    , contributor
    Comments (89) | Send Message
     
    Start quote:
    'Tesla's goal is to convince people that the whole EV thing is feasible, they don't need to dominate the market, they just need to set up the infrastructure, develop the technology and then show other companies that there's a market there. Elon's goals lie beyond profits, this is about saving the planet.'

     

    Glad tesla investors don't think that tesla needs to make a profit. Ever. Because EM is making the world better.
    5 Mar 2014, 02:31 AM Reply Like
  • 123man
    , contributor
    Comments (1624) | Send Message
     
    Free after purchase (prepaid free) - just like the BMW service plan for four years is free - you really think so? - it is built into the price - if you prepay $2000 for fuel and keep the car for say 5 years, then cost per year is $400, and at 8 years $250 - given the cost of petrol in Europe, that is quite an advantage - and if the system is already in place, then you can buy and drive with confidence on day one, not to mention the convenience of charging at home - and how does Tesla fair? - at a charge cost of $3 per, using the 5 year scenario, the new owner can charge up every three days before Tesla spends a cent (2000/3=667/5=133/12=11+) which is unlikely given that charging at home, at night is so much more convenient - so the breakeven for Tesla could be 8, 10, 12 years, until which time they make extra money - call it the Tesla fuel insurance program -
    5 Mar 2014, 09:56 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs