Procter & Gamble looks to protect diapers edge

Procter & Gamble (PG +1.4%) is pushing innovation with its diaper development in order to protect its edge over Kimberly-Clark (KMB +1.4%) and other rivals.

Diapers account for 12% of P&G's revenue with close to 89% of those sales from outside the U.S.

The company thinks if it can build the perfect diaper with "zero leakage, ultimate dryness, ultimate comfort, with an underwear-like fit" that it can keep generic brands at bay and protect margins.

The baby-care division at P&G has racked up over 5K patents including the ones that are still pending.

From other sites
Comments (6)
  • MintyFresh32
    , contributor
    Comments (411) | Send Message
    While the "perfect" diaper would be nice, P&G certainly doesn't need it to prosper! Join discussion of PG as a dividend growth stock over at DGF:
    4 Mar 2014, 02:37 PM Reply Like
  • chopchop0
    , contributor
    Comments (5199) | Send Message
    Huggies are such crap. I prefer Pampers
    4 Mar 2014, 03:10 PM Reply Like
  • FleetUSA3226
    , contributor
    Comments (874) | Send Message
    You use them :-O
    4 Mar 2014, 07:40 PM Reply Like
  • chopchop0
    , contributor
    Comments (5199) | Send Message
    on my kids :)
    4 Mar 2014, 08:47 PM Reply Like
  • 50 cent it is
    , contributor
    Comments (1453) | Send Message
    Chop chop
    Sounds like you need a diaper change
    5 Mar 2014, 04:38 PM Reply Like
  • jsijimmy
    , contributor
    Comments (556) | Send Message
    Read this - 5000 patents on diaper leaves me speechless!
    5 Mar 2014, 07:45 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs