- Procter & Gamble (PG +1.4%) is pushing innovation with its diaper development in order to protect its edge over Kimberly-Clark (KMB +1.4%) and other rivals.
- Diapers account for 12% of P&G's revenue with close to 89% of those sales from outside the U.S.
- The company thinks if it can build the perfect diaper with "zero leakage, ultimate dryness, ultimate comfort, with an underwear-like fit" that it can keep generic brands at bay and protect margins.
- The baby-care division at P&G has racked up over 5K patents including the ones that are still pending.
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