Yahoo testing app install ads

Mobile app install ads might soon be coming to a Yahoo (YHOO) app or web page near you. A Yahoo spokesperson tells AdAge his company is testing the ad format on properties where the company's stream ads currently run.

Kara Swisher recently reported Yahoo is planning to promote mobile apps - both its own and 3rd-party apps - on its well-trafficked homepage.

Yahoo will be competing directly with Facebook for the dollars of mobile developers, plenty of whom have struggled to gain visibility on the App Store and Google Play. Facebook's app install ads had driven 145M downloads as of last October.

The tests follow the launch of Yahoo's Gemini ad platform, which creates a common marketplace for buying the company's mobile search and native ads; the latter covers both stream and image-based ads.

Earlier: Yahoo outperforms following BofA/Merrill note, CFO talk

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Comments (6)
  • toosmarttofail
    , contributor
    Comments (699) | Send Message
    Wow, ADS!!


    Who needs content?


    Want to hide the cure for cancer? Publish it online and link everyone to it.


    There's no money in producing quality content. It's all about distribution and infrastructure. Keep that in mind the next time you think you'll find the truth about anything you could benefit from online.


    At some point the ad pie is going to get too many hands in it. I believe we're already at this point.
    4 Mar 2014, 07:47 PM Reply Like
  • Manitobatex
    , contributor
    Comments (1226) | Send Message
    All those acquisitions/buyouts sure are starting to payoff, the news is unbelievable, almost feels something like getting a colonoscopy.
    If it weren't for Alababa expectations Yahoo could self destruct without trying hard.
    4 Mar 2014, 08:43 PM Reply Like
  • jeepnsam
    , contributor
    Comments (54) | Send Message


    $FB did it...hatted it, but went long and WAAAMMMM!!!
    If I hate the yahoo adds, then i'm going long again LOL!!!
    4 Mar 2014, 10:03 PM Reply Like
  • butteredbread
    , contributor
    Comments (29) | Send Message
    Yeah, Yahoo is the biggest laggard in terms of innovation and creating revenue opportunities. They're always scrambling to catch up to everyone else. I'll keep saying this 'til I'm blue in the face. I'm sure this will be great for the stock and all but some day people will demand more than "just enough to get by."
    4 Mar 2014, 10:15 PM Reply Like
  • pollyserial
    , contributor
    Comments (1113) | Send Message
    Uh, that sounds like a great way to put the final nail in the coffin. If a site makes it harder for me to look at it on my phone then....I just don't look at it on my phone! (that means you, seeking alpha!)
    4 Mar 2014, 10:48 PM Reply Like
  • shaunnick21
    , contributor
    Comment (1) | Send Message
    Finally some action. As a Logo Design Services in Melbourne , we always wanted to see the competition coming up from big brand. looking forward to it.
    5 Mar 2014, 02:05 AM Reply Like
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