Intel's marketing chief leaving


Deborah Conrad, Intel's (INTC +0.1%) marketing chief since '08 and a 27-year company vet, is leaving in April.

An Intel spokesman: "The timing is good for her personally and for Intel, as we explore new markets and new opportunities."

News of Conrad's departure comes just a couple weeks after Dadi Perlmutter, the former head of Intel's Architecture Group, officially left the chip giant.

Interbrand estimates Intel's brand was worth $37.3B in 2013, down 5% Y/Y but still #9 worldwide. The company has a long history of launching joint marketing campaigns with PC OEMs using its processors, and has lately extended those efforts to cover tablets.

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Comments (4)
  • iowa razorback
    , contributor
    Comments (3) | Send Message
     
    She was treated for breast cancer in 2012, possibly more of a personal decision verse anything to be concerned about in regards to Intel.
    5 Mar 2014, 10:09 AM Reply Like
  • bala69
    , contributor
    Comments (47) | Send Message
     
    is this something to do with Intel performance these days? Intel management may have forced marketing chief to leave as it did with Dadi.
    5 Mar 2014, 11:11 AM Reply Like
  • Mace Meier
    , contributor
    Comments (482) | Send Message
     
    I've got an article that SA hasn't published. Will re-write and see if they'll publish with this news release. To say that Intel's marketing abilities have been less than admirable would be an understatement.
    5 Mar 2014, 12:50 PM Reply Like
  • Joseph Oppenheim Investing
    , contributor
    Comments (256) | Send Message
     
    What will Dadi do?
    5 Mar 2014, 02:25 PM Reply Like
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