- Ford (NYSE:F) appears to have won the month of February over General Motors (NYSE:GM) in the truck segment.
- Steady demand for the F-Series helped Ford land 34% of truck sales, while GM dropped three percentage points to 22.5%.
- Incentives from Ford on popular truck lines were lower as well. Autodata reports that the average discount on a Chevrolet Silverado rose $500 M/M to $4,218 - compared to the $2,835 that Ford offered to potential F-Series buyers.