Ford gains over GM in truck segment


Ford (F) appears to have won the month of February over General Motors (GM) in the truck segment.

Steady demand for the F-Series helped Ford land 34% of truck sales, while GM dropped three percentage points to 22.5%.

Incentives from Ford on popular truck lines were lower as well. Autodata reports that the average discount on a Chevrolet Silverado rose $500 M/M to $4,218 - compared to the $2,835 that Ford offered to potential F-Series buyers.

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Comments (3)
  • Chop
    , contributor
    Comments (61) | Send Message
     
    Autodata's incentive spend for F-Series is way off from what Ford stated on their sales call on Monday.
    6 Mar 2014, 08:17 AM Reply Like
  • vick4717
    , contributor
    Comments (133) | Send Message
     
    I see a $8000 discount on Ford's Super Duties in Florida.
    6 Mar 2014, 07:25 PM Reply Like
  • Tdot
    , contributor
    Comments (8660) | Send Message
     
    Clearing out leftover unwanted 2013 models that were probably ordered with a deposit months ago and then cancelled can have significantly higher than average incentives to get them off the lot to make room for the 2014 models. Some of the high end custom models have $15k profit margins, so they can afford the discount. As they said in the media conference call, the highest incentives were on 2013 models which were built late last summer, but which represented some 23% of the total sales,
    6 Mar 2014, 09:09 PM Reply Like
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