Ford gains over GM in truck segment

|About: Ford Motor Company (F)|By:, SA News Editor

Ford (F) appears to have won the month of February over General Motors (GM) in the truck segment.

Steady demand for the F-Series helped Ford land 34% of truck sales, while GM dropped three percentage points to 22.5%.

Incentives from Ford on popular truck lines were lower as well. Autodata reports that the average discount on a Chevrolet Silverado rose $500 M/M to $4,218 - compared to the $2,835 that Ford offered to potential F-Series buyers.