Seeking Alpha

Fitbit looks to recover from recall with Nike lurking

  • Fitbit is trying to get back on track after a recall last month of the Fitbit Force dented the company's reputation.
  • The private company isn't releasing any estimates on the cost of the recall and the associated refunds or commenting on any immediate impact on sales.
  • The most recent data from NDP showed Fitbit with 67% market share in the wearable fitness tracking market with Nike (NKE +1%) eager to make up ground.
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