Seeking Alpha

Fitbit looks to recover from recall with Nike lurking

  • Fitbit is trying to get back on track after a recall last month of the Fitbit Force dented the company's reputation.
  • The private company isn't releasing any estimates on the cost of the recall and the associated refunds or commenting on any immediate impact on sales.
  • The most recent data from NDP showed Fitbit with 67% market share in the wearable fitness tracking market with Nike (NKE +1%) eager to make up ground.
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio: