Electronic Arts' (EA) PopCap Games unit has launched a series of casino-type games under the...

|About: Electronic Arts Inc. (EA)|By:, SA News Editor

Electronic Arts' (EA) PopCap Games unit has launched a series of casino-type games under the Lucky Gem Casino label. The move puts PopCap into competition with IGT's recently-acquired Double Down Interactive subsidiary, which has over 1.4M daily players for its Facebook games. Competition from Zynga (ZNGA) also exists, and may soon intensify.