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Disney to work with Shanghai Media on films for Chinese market

  • Disney (DIS) has deepened its relationship with Shanghai Media Group Pictures, with the companies agreeing to collaborate on films that will incorporate Chinese themes. The U.S. company already has a partnership with Shanghai Media digital unit BesTV New Media.
  • The expanded co-operation marks the latest attempt by a U.S. studio to increase its presence in a market that is forecast to grow to $148B by 2015 from $120B in 2013.
  • It also comes after Disney's Iron Man 3 debuted in China, and included a leading Chinese actress and footage that was filmed in the country.
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