Disney to work with Shanghai Media on films for Chinese market


Disney (DIS) has deepened its relationship with Shanghai Media Group Pictures, with the companies agreeing to collaborate on films that will incorporate Chinese themes. The U.S. company already has a partnership with Shanghai Media digital unit BesTV New Media.

The expanded co-operation marks the latest attempt by a U.S. studio to increase its presence in a market that is forecast to grow to $148B by 2015 from $120B in 2013.

It also comes after Disney's Iron Man 3 debuted in China, and included a leading Chinese actress and footage that was filmed in the country.

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