Digging into K-Cup data

|By:, SA News Editor

K-Cup data from IRI gives a look at which coffee companies are showing the most momentum.

Green Mountain Coffee Roasters (GMCR) is the market leader at 20% share, a tally which doesn't include partner brands such as Donut House (6%) or Revv (1%). Starbucks (SBUX) claims 13% and Folgers (SJM) is at 12% share.

On a unit growth sales basis, Starbucks was up 47% Y/Y (period ending 1/26/14) to power past Green Mountain's 29% pace and Folgers at 22%.

Private labels saw K-Cup unit growth of 471% as new brands emerged over the last year following patent freedom.