Seeking Alpha

J&J to sell K-Y brand to Reckitt Benckiser

  • Johnson & Johnson (JNJ) has agreed to sell the global rights to its K-Y brand of intimate lubricants to Reckitt Benckiser (RBGLY).
  • While the price of the deal wasn't provided, Reckitt did say that K-Y had 2013 sales of over $100M, the majority of which was generated in the U.S. Canada and Brazil.
  • K-Y adds to Reckitt's Durex brand.
  • The transaction doesn't include staff or fixed assets. (PR)
Comments (4)
  • jumpnjoey77
    , contributor
    Comments (718) | Send Message
     
    JNJ continues selling off profitable divisions.
    10 Mar 2014, 09:23 AM Reply Like
  • ebeuu
    , contributor
    Comments (372) | Send Message
     
    K-Y is so much better than private label brands; go with the one that works.
    10 Mar 2014, 11:25 AM Reply Like
  • StopPrintinMoney
    , contributor
    Comments (260) | Send Message
     
    Long time ago, like most global conglomerates, JNJ reached the point where it can't grow much organically, so they started buying the small companies outright in order to keep "growing". Now they sell them because they "don't fit" the company.
    That's how I see it.....
    10 Mar 2014, 12:20 PM Reply Like
  • glf4mny
    , contributor
    Comments (416) | Send Message
     
    majority of sales, U.S., Canada and Brazil, interesting. a little lubing before the screwing. what do they use in the other countries, motor oil?
    10 Mar 2014, 05:48 PM Reply Like
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