J&J to sell K-Y brand to Reckitt Benckiser

|By:, SA News Editor

Johnson & Johnson (JNJ) has agreed to sell the global rights to its K-Y brand of intimate lubricants to Reckitt Benckiser (RBGLY).

While the price of the deal wasn't provided, Reckitt did say that K-Y had 2013 sales of over $100M, the majority of which was generated in the U.S. Canada and Brazil.

K-Y adds to Reckitt's Durex brand.

The transaction doesn't include staff or fixed assets. (PR)