Report: Amazon plans to become a major game developer

|By:, SA News Editor

The Telegraph reports Amazon (AMZN -0.7%), already widely rumored to be prepping a sub-$300 Android gaming console/streaming set-top, is "on a hiring spree to recruit industry heavyweights in Seattle and Silicon Valley" for its young Amazon Game Studios unit, and hopes to turn it into "a major operation."

Not surprisingly, Amazon is said to be interested in using games (much like other content) as "bait" to drive console sales. The company recently bought 75-employee game studio Double Helix, and is also reportedly making outreaches to 3rd-party game publishers.

Re/code has reported Amazon is hoping to launch its set-top in March. Of course, the WSJ reported last October Amazon hoped to have a box ready by the holidays.