Report: Amazon plans to become a major game developer

The Telegraph reports Amazon (AMZN -0.7%), already widely rumored to be prepping a sub-$300 Android gaming console/streaming set-top, is "on a hiring spree to recruit industry heavyweights in Seattle and Silicon Valley" for its young Amazon Game Studios unit, and hopes to turn it into "a major operation."

Not surprisingly, Amazon is said to be interested in using games (much like other content) as "bait" to drive console sales. The company recently bought 75-employee game studio Double Helix, and is also reportedly making outreaches to 3rd-party game publishers.

Re/code has reported Amazon is hoping to launch its set-top in March. Of course, the WSJ reported last October Amazon hoped to have a box ready by the holidays.

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Comments (16)
  • Paulo Santos
    , contributor
    Comments (34789) | Send Message
    They truly shoot in every direction.
    10 Mar 2014, 02:12 PM Reply Like
  • SoCalNative+(RIP)
    , contributor
    Comments (651) | Send Message
    You crack me up, Paulo!
    10 Mar 2014, 02:20 PM Reply Like
  • Mort19
    , contributor
    Comments (907) | Send Message
    Paulo, You know their M.O., grow revenues at all costs and keep the negative cash conversion cycle going.


    I believe this is the year the game ends and ends badly.
    10 Mar 2014, 02:29 PM Reply Like
  • Bio Bull
    , contributor
    Comments (252) | Send Message
    The air drones will deliver my set-top box, Paulo. And yes, I'm getting one... very pleased with Amazon Instant Video!
    10 Mar 2014, 07:27 PM Reply Like
  • Stone Fox Capital
    , contributor
    Comments (9882) | Send Message
    hard to see how AMZN can offer the compensation potential of a start up gaming company where a game developer could become a multi-millionarie with one hit game. Don't see them getting top talent.
    10 Mar 2014, 02:12 PM Reply Like
  • Min Aung
    , contributor
    Comments (89) | Send Message
    Amazon is on a mission to keep people from going outside and they will fail miserably.
    10 Mar 2014, 02:14 PM Reply Like
  • Bouchart
    , contributor
    Comments (1132) | Send Message
    There already is an Android-based game console called the Ouya, and it's a flop. Gamers don't want to play tablet or mobile games on big screen TVs; it makes no sense to do so when compared to Nintendo's, Microsoft's, or Sony's consoles.


    I don't know much about set top boxes but I'd wager a guess that there are dedicated ones out there that cost less than what Amazon is proposing.
    10 Mar 2014, 02:15 PM Reply Like
  • Mongoose7916
    , contributor
    Comments (233) | Send Message
    What Amazon should do is buy Nintendo and convert all their games to android. Much better plan than starting from scratch. It probably wouldn't cost that much more to buy Nintendo than the current strategy. And if Nintendo doesn't want to be bought they would still most likely be interested in some sort of joint venture. Nintendo would be very cautious with the type of material to be released since they wouldn't want titles directly competing with their 3ds, but even with all the stipulations it would still be a far better plan than scratch.
    10 Mar 2014, 02:33 PM Reply Like
  • DanoX
    , contributor
    Comments (3491) | Send Message
    Amazon doesn't have the cash, but they could borrow (leverage), it's only monopoly money.
    10 Mar 2014, 03:21 PM Reply Like
  • Mongoose7916
    , contributor
    Comments (233) | Send Message
    They could pay in stock lol!
    10 Mar 2014, 03:27 PM Reply Like
  • DanoX
    , contributor
    Comments (3491) | Send Message
    And you still need to spend hundreds of millions on software development once you acquire Nintendo, Amazon can't afford it over long haul. Those software titles won't convert themselves to ARM cpu's by themselves.
    10 Mar 2014, 04:11 PM Reply Like
  • Mongoose7916
    , contributor
    Comments (233) | Send Message
    Hundreds of millions might be overstating it for software development costs. They aren't going to bring over every title from nintendo's library just choice pick the ones that would probably work well with their android plans i.e. games at least 5 or 10 years old that would be easy to update. They could definitely ease into the process too it isn't like they're going to release every nintendo game they want to all at once either.
    10 Mar 2014, 06:29 PM Reply Like
  • Johnwoods41
    , contributor
    Comments (177) | Send Message
    I have a game idea for them. A Sim type game where Players have to start a company, and make it grow as fast as possible, high scores are given for revenue growth and points will be deducted for any venture that is profitable.
    10 Mar 2014, 03:19 PM Reply Like
  • psychological-dividends
    , contributor
    Comments (820) | Send Message
    I think its actually very smart, Xbox has been one of Microsoft's overlooked successes. Invasion/disruption of the video game field seems like a good place.
    10 Mar 2014, 04:19 PM Reply Like
  • Gary Morton
    , contributor
    Comments (35) | Send Message
    Another chance for Amazon to alienate their suppliers on the electronics and merchandise side. Will Sony, Microsoft, and Nintendo sit idly by while Amazon invades these game company's home turf using cash that Amazon borrowed from the game companies by extending out their accounts payables? What an amazing business model. When will Amazon's suppliers wake up and realize they need non-compete agreements before getting into bed with Amazon?
    10 Mar 2014, 04:35 PM Reply Like
  • MarketLost
    , contributor
    Comments (2912) | Send Message
    So what happened to the smart phone??
    10 Mar 2014, 11:59 PM Reply Like
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