- The Telegraph reports Amazon (AMZN -0.7%), already widely rumored to be prepping a sub-$300 Android gaming console/streaming set-top, is "on a hiring spree to recruit industry heavyweights in Seattle and Silicon Valley" for its young Amazon Game Studios unit, and hopes to turn it into "a major operation."
- Not surprisingly, Amazon is said to be interested in using games (much like other content) as "bait" to drive console sales. The company recently bought 75-employee game studio Double Helix, and is also reportedly making outreaches to 3rd-party game publishers.
- Re/code has reported Amazon is hoping to launch its set-top in March. Of course, the WSJ reported last October Amazon hoped to have a box ready by the holidays.
at CNBC.com (Nov 19, 2014)