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U.S. mobile roundup: AT&T/T-Mobile cuts, Verizon strategy, SoftBank

  • AT&T (T -0.3%), which unflinchingly stuck with a premium pricing strategy for years, has announced yet another price cut for its Mobile Share plans (previous), as it tries to fend off a share-gaining Verizon and a resurgent T-Mobile.
  • The price of Ma Bell's low-end 2GB Mobile Share plan has been cut by $15/month. The base price for a single user is now $40/month; adding a smartphone via AT&T's Next upgrade plan adds $25/month to the bill. Opting for a traditional phone subsidy/contract instead of Next costs $40/month.
  • T-Mobile (TMUS +0.3%) , meanwhile, has simultaneously increased its data allotments for cheaper postpaid plans - a $50/month plan featuring unlimited voice/text now provides 1GB of data, up from 500MB - and hiked the price of its unlimited data offering by $10 to $80/month.
  • Verizon (VZ -0.5%), which has offered some minor price cuts and promotions lately, insists it won't depart from its premium pricing strategy. CFO Fran Shammo: "We’re not going to buy customers ... You have to earn customers." Shammo also reiterates Verizon's support for subsidies (and with them, service contracts), and says the carrier will take a cautious approach to installment plans.
  • Bloomberg reports SoftBank's (SFTBF, SFTBY) Masayoshi Son, facing regulatory opposition to his plans for a Sprint (S +0.4%) bid for T-Mobile, will shift from arguing a merger is needed combat Verizon/AT&T to arguing a deal will allow Sprint/T-Mobile to act as a last-mile broadband alternative to phone/cable duopolies. Son is due to make a speech tomorrow.
Comments (9)
  • slcUTAH
    , contributor
    Comments (519) | Send Message
    Competition is a good thing! T-Mobile's $50/1GB pre-paid monthly plan is a really good deal. I might have to leave AT&T.


    10 Mar, 04:03 PM Reply Like
  • samkon
    , contributor
    Comments (36) | Send Message
    I recently switched to T-Mobile. Price is great. Service is way below ATT especially in the data area it is non existent and refuses to load when on the highway.
    10 Mar, 04:07 PM Reply Like
  • slcUTAH
    , contributor
    Comments (519) | Send Message
    I have heard this by a few people now.


    10 Mar, 06:18 PM Reply Like
  • jsteinm1
    , contributor
    Comments (147) | Send Message
    >>CFO Fran Shammo: "We’re not going to buy customers ... You have to earn customers."


    VZ you have been good to me, money aside, but Sprint is good enough an half the price. I bid you farewell.
    10 Mar, 04:16 PM Reply Like
  • AggGrow
    , contributor
    Comments (191) | Send Message
    And I just exited my Sprint position. Pleased about Saw but little else. Framily is going to annoy more subs than it attracts and despite all the new money, rollout is not happening fast enough. I fear the opportunity to leverage all that great spectrum is past.


    Still a sub, but may soon move to TMob. Also might go prepaid. It just irks me that they haven't capitalized on this Softbank thing. VZN is pulling ahead even faster.
    10 Mar, 05:00 PM Reply Like
  • samkon
    , contributor
    Comments (36) | Send Message
    Good luck, I would go back to ATT or Sprint or Verizon based on Tmobiles coverage that I am experiencing.
    10 Mar, 05:03 PM Reply Like
  • PJS
    , contributor
    Comments (77) | Send Message
    My T Mobile experience is the exact opposite since having switched from overpriced and underperforming ATT. And since the switch last June, I've pocketed $500 for much better network performance, particularly voice quality, as compared to ATT.


    And now I read where T Mobile is giving me an extra 500 MB per month at no extra cost. That's 1 GB on a plan costing only $57.00/month --including all government taxes and fees.


    As it stands today, its impossible for Verizon or ATT to get me to switch back.
    10 Mar, 08:54 PM Reply Like
  • samkon
    , contributor
    Comments (36) | Send Message
    Just goes to show how much the cell coverage varies based on location. Each carrier seems to have an edge is certain areas including cities and even small towns.
    11 Mar, 12:52 AM Reply Like
  • BigAppleGuy
    , contributor
    Comments (131) | Send Message
    Sprint is still the best cell and data value available.
    Spark kills the competition here in NYC. I just got 43 Mbps down and 14 up.
    Plus I like that they are a leader in 'green' business operations.
    I am a demanding customer and have always been pleased with Sprint's customer service.
    Sprint gives you 14 days to try their service and if you are not getting a good signal you can return everything and cancel your contract with no fees. That is an awesome way to try before you buy.
    10 Mar, 05:10 PM Reply Like
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