- Microsoft (MSFT) is carrying out a massive launch of hotly anticipated computer game "Titanfall" today, with the company hoping that the sci-fi combat title will boost sales of the Xbox One, which appears to be lagging behind Sony's (SNE) PlayStation 4.
- The strategy is one that worked with "Halo," a sci-fi shooter game that was launched in 2001 and became a blockbuster that fueled sales of the Xbox.
- Titanfall was developed by Respawn Entertainment and is being published by Electronic Arts (EA).
From other sites
Video at CNBC.com (Jun 1, 2015)
at CNBC.com (Jun 1, 2015)
at CNBC.com (May 28, 2015)
Video at CNBC.com (May 26, 2015)
at CNBC.com (May 22, 2015)
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