Seeking Alpha

Say hello to Keurig Green Mountain

  • Green Mountain Coffee Roasters (GMCR) has changed its name to Keurig Green Mountain effective immediately.
  • The company says the identity switch is due in part to the strength of the Keurig brand name.
  • The coffee seller has a new logo to go along with its new name, but will still trade under the symbol GMCR.
  • GMCR +0.8% premarket
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