Say hello to Keurig Green Mountain

|About: Keurig Green Mountain Inc (GMCR)|By:, SA News Editor

Green Mountain Coffee Roasters (GMCR) has changed its name to Keurig Green Mountain effective immediately.

The company says the identity switch is due in part to the strength of the Keurig brand name.

The coffee seller has a new logo to go along with its new name, but will still trade under the symbol GMCR.

GMCR +0.8% premarket