Consumers name their brand duds

|By:, SA News Editor

A survey by research firm Brand Keys indicates that the least engaging brands in retail include Sears, Kmart, and American Apparel.

The trio were at the bottom of the 555 brands included in the consumer survey.

No shocker, but sales performance has also been an issue for Sears Holdings (SHLD -0.7%) and American Apparel (APP -1.6%) with consumers tuning out.