Seeking Alpha

Consumers name their brand duds

  • A survey by research firm Brand Keys indicates that the least engaging brands in retail include Sears, Kmart, and American Apparel.
  • The trio were at the bottom of the 555 brands included in the consumer survey.
  • No shocker, but sales performance has also been an issue for Sears Holdings (SHLD -0.7%) and American Apparel (APP -1.6%) with consumers tuning out.
Comments (1)
  • rube123
    , contributor
    Comments (1295) | Send Message
    it takes a special kind of stupid to have you name twice , when there are only 3 listed out of 555 brands


    Good job Eddie
    11 Mar, 02:52 PM Reply Like
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