Consumers name their brand duds


A survey by research firm Brand Keys indicates that the least engaging brands in retail include Sears, Kmart, and American Apparel.

The trio were at the bottom of the 555 brands included in the consumer survey.

No shocker, but sales performance has also been an issue for Sears Holdings (SHLD -0.7%) and American Apparel (APP -1.6%) with consumers tuning out.

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Comments (1)
  • rube123
    , contributor
    Comments (2138) | Send Message
     
    it takes a special kind of stupid to have you name twice , when there are only 3 listed out of 555 brands

     

    Good job Eddie
    11 Mar 2014, 02:52 PM Reply Like
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