Restaurants focus on breakfast crows

Breakfast traffic at restaurants increased 3% last year to easily outpace lunch and dinner visits which both showed declines, according to NPD data.

Quick service restaurants accounted for close to 80% of all the breakfast visits by consumers.

McDonald's (MCD) and Starbucks (SBUX) strengthened their breakfast market share position during the year, but a host of companies including Taco Bell (YUM) and Chipotle (CMG) are testing new formats and breakfast items.

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Comments (9)
  • cwirtz2000
    , contributor
    Comments (43) | Send Message
    What exactly is a breakfast crow?
    12 Mar 2014, 08:53 AM Reply Like
  • TRHanson
    , contributor
    Comments (175) | Send Message
    They're like regular crows, but filled with scrambled eggs and bacon instead of beans and taco meat.
    12 Mar 2014, 09:54 AM Reply Like
  • Sum02006
    , contributor
    Comments (461) | Send Message
    TR, you make a breakfast crow sound much tastier than I ever imagined.
    12 Mar 2014, 10:29 AM Reply Like
  • Zheeeem
    , contributor
    Comments (458) | Send Message
    Yum. Breakfast crows are tasty.
    12 Mar 2014, 09:16 AM Reply Like
  • singlemalt 18
    , contributor
    Comments (73) | Send Message
    It is a typo... should read "focus on breakfast GROWS"
    12 Mar 2014, 12:37 PM Reply Like
  • TRHanson
    , contributor
    Comments (175) | Send Message
    I thought it was supposed to be "focus on breakfast crowds"
    12 Mar 2014, 12:51 PM Reply Like
  • ACJ
    , contributor
    Comments (38) | Send Message
    I thought it was supposed to be "Ficus is Breeding Crows".
    12 Mar 2014, 10:36 PM Reply Like
  • Steve Tinnes
    , contributor
    Comments (74) | Send Message
    I think it's a way for them to sneak the mighty wings into breakfast.
    12 Mar 2014, 01:08 PM Reply Like
  • Chakrale
    , contributor
    Comments (22) | Send Message
    The Breakfast of Bagholders think that's what it is
    12 Mar 2014, 02:38 PM Reply Like
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