Restaurants focus on breakfast crows

|By:, SA News Editor

Breakfast traffic at restaurants increased 3% last year to easily outpace lunch and dinner visits which both showed declines, according to NPD data.

Quick service restaurants accounted for close to 80% of all the breakfast visits by consumers.

McDonald's (MCD) and Starbucks (SBUX) strengthened their breakfast market share position during the year, but a host of companies including Taco Bell (YUM) and Chipotle (CMG) are testing new formats and breakfast items.