Analysis: Target's store traffic in decline

|About: Target Corporation (TGT)|By:, SA News Editor

Target (TGT) saw a drop in store traffic following its data breach disclosure in December, according to data from Kantar Retail.

The research firm reports Target's penetration of U.S. household fell to 33% in January from 43% a year ago.

The drop was even sharper for Generation X shoppers as the penetration rate fell to 38% from 53%.