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Analysis: Target's store traffic in decline

  • Target (TGT) saw a drop in store traffic following its data breach disclosure in December, according to data from Kantar Retail.
  • The research firm reports Target's penetration of U.S. household fell to 33% in January from 43% a year ago.
  • The drop was even sharper for Generation X shoppers as the penetration rate fell to 38% from 53%.
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Comments (8)
  • richl58
    , contributor
    Comments (3) | Send Message
     
    Target (TGT) saw a drop in store traffic following its data breach disclosure in December, according to data from Kantar Retail.

     

    It's March 12, how in the hell is this breaking news?
    Target's CEO mention this a month ago!!!!
    12 Mar, 08:53 AM Reply Like
  • Spacely's Sprockets
    , contributor
    Comments (150) | Send Message
     
    Generally it's been my observation that media has been reluctant to report on possible business loss TGT may have experienced related to the data breach. Honestly if you think about it even the use of the words "data breach" are kind of soft peddling what happened at TGT.
    Let me preach on it; Had this "data breach" happened to a non-media darling merchant we would not have been hearing "data breach" it would be the more devastating IDENTITY THEFT words. Media would have stirred up full panic, calling for resignation of responsible TGT officers, trotting out (real or not) victims of the egregious identity theft TGT exposed it's trusting customers to.
    TGT should be thankful they are such a media darling merchant. So now a re-read of the information provided above is a lot more understandable. It's even now, a month later, soft peddling the dangers TGT customers were exposed to.
    12 Mar, 09:13 AM Reply Like
  • Portage, MI
    , contributor
    Comments (180) | Send Message
     
    If media has such a thing as "a darling", it is just DIRTY LAUNDRY. It makes a living off the evening news, just give it something, something it can use, media loves it when you lose. They love dirty laundry.
    kick em when they're up,
    kick em while they're down,
    kick em while they're up
    kick em while they're down.
    the boys in the news room
    got a running bet, get the widow on the set,
    just give it dirty laundry.
    Don Henley
    12 Mar, 10:42 AM Reply Like
  • Spacely's Sprockets
    , contributor
    Comments (150) | Send Message
     
    True Word Portage!!!
    12 Mar, 10:57 AM Reply Like
  • tomdgascop
    , contributor
    Comments (76) | Send Message
     
    Like BP the problem presents a buying opportunity people still buy gas at BP and they will return to TGT it also pays a dividend and gives 5% discount on use of it's credit card. It will work it way back.
    12 Mar, 09:31 AM Reply Like
  • Spacely's Sprockets
    , contributor
    Comments (150) | Send Message
     
    Good focus on the money Tom, an easy money investment opportunity, after all that is why we are all here!
    12 Mar, 11:01 AM Reply Like
  • user$
    , contributor
    Comments (12) | Send Message
     
    I have a feeling the Target in my area my close! Whenever I go there .... Less ans less traffic.
    13 Mar, 04:01 PM Reply Like
  • Blackjack93117
    , contributor
    Comments (122) | Send Message
     
    I will NEVER believe that Target experiences any decline in store traffic.
    What, people are going to start going back to Kmart?
    13 Mar, 04:03 PM Reply Like
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