GM shifts strategy with Opel


General Motors (GM) plans to sell entry-level Opel models in Europe as the automaker responds to where it sees the strongest demand in the region.

Top Opel marketing exec Tina Mueller says the brand needs a presence in the sub-€10K ($19.4K) segment.

The development is a shift in strategy for Opel which as recently as last year was aiming for higher-end brands.

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs