GM shifts strategy with Opel

General Motors (GM) plans to sell entry-level Opel models in Europe as the automaker responds to where it sees the strongest demand in the region.

Top Opel marketing exec Tina Mueller says the brand needs a presence in the sub-€10K ($19.4K) segment.

The development is a shift in strategy for Opel which as recently as last year was aiming for higher-end brands.

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