Yelp rallies as Yahoo search deal goes live

Thanks to the deal, first reported a month ago, Yelp's (YELP +3.3%) reviews, ratings, business info, and photos will appear in Yahoo's PC and mobile search results when users conduct queries related to local businesses.

comScore estimates Yahoo's search share in the U.S. (responsible for 79% of Yelp's Q4 traffic, and 96% of its revenue) was 10.4% in January.

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