Seeking Alpha

Yelp rallies as Yahoo search deal goes live

  • Thanks to the deal, first reported a month ago, Yelp's (YELP +3.3%) reviews, ratings, business info, and photos will appear in Yahoo's PC and mobile search results when users conduct queries related to local businesses.
  • comScore estimates Yahoo's search share in the U.S. (responsible for 79% of Yelp's Q4 traffic, and 96% of its revenue) was 10.4% in January.
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