Seeking Alpha

Report: Amazon Prime to $99

  • Amazon (AMZN) has raised the price of Amazon Prime to $99 from $79, according to a Bloomberg headline.
  • A price hike from the company for the service has been widely expected.
  • AMZN +0.6% premarket
Comments (50)
  • Gary J
    , contributor
    Comments (3539) | Send Message
     
    Since I have everything from batteries to fertilizer conveniently delivered to my doorstep I'm still all in!
    13 Mar, 08:11 AM Reply Like
  • th3decider
    , contributor
    Comments (274) | Send Message
     
    Sounds like you are making a bomb.
    13 Mar, 12:07 PM Reply Like
  • Gary J
    , contributor
    Comments (3539) | Send Message
     
    Got gophers in the garden! lol
    13 Mar, 01:18 PM Reply Like
  • westewart
    , contributor
    Comments (48) | Send Message
     
    It's official, just got an email from them
    13 Mar, 08:14 AM Reply Like
  • Stan Ackman
    , contributor
    Comments (790) | Send Message
     
    Many people don't realize the price of most low price items (under $100) from Amazon already includes the shipping charges in the selling price. I don't know why I should continue paying the high prime price tag.
    13 Mar, 08:38 AM Reply Like
  • Gary J
    , contributor
    Comments (3539) | Send Message
     
    For we who have been long AMZN it's pocket change.
    13 Mar, 08:44 AM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    lawsuits are piling up. just saw where they are stealing download money from people trying to sell their books on amazon..............they all go bad after awhile.
    13 Mar, 08:45 AM Reply Like
  • gmanwicksy
    , contributor
    Comments (126) | Send Message
     
    I don't have prime, and definitely wont now, they will take a hit long term I think, with some customers, not so with others. We will see next quarter how it plays out, just wonder if this is the hump that breaks the camels back like what happened with Netflix years ago.
    13 Mar, 08:49 AM Reply Like
  • Guardian3981
    , contributor
    Comments (1925) | Send Message
     
    Prime is simply aimed at people that are impatient, most of which are likely to also not be big spenders. Most people with money are patient, that is part of the reason they have money.
    13 Mar, 08:53 AM Reply Like
  • idkmybffjill
    , contributor
    Comments (1552) | Send Message
     
    And that's why Prime users spend much more than non-Prime users in average? Nice try. Faulty logic.
    13 Mar, 11:40 AM Reply Like
  • tom_t
    , contributor
    Comments (259) | Send Message
     
    Unless you've done a comprehensive study of who uses Prime, then you're just offering a personal opinion, not based on anything other than conjecture. What is far more likely is that the people who spend the most money on Amazon are the ones who can easily justify a Prime membership. Also, Prime offers free returns, and you often get the credit even before you've mailed the package back.
    13 Mar, 01:20 PM Reply Like
  • chriff
    , contributor
    Comments (83) | Send Message
     
    If Prime users were really impatient, they would go to the store to buy whatever it is they need.

     

    And if you order enough things from Amazon, the Prime membership pays for itself in saved shipping charges. And sub-$10 items suddenly become something you can order from Amazon, without worrying about adding 10-40% to your price for shipping.
    13 Mar, 02:21 PM Reply Like
  • Joe Lunchbox
    , contributor
    Comments (349) | Send Message
     
    I'm not a big spender, but I live 25 miles from any store. The Big Brown Truck makes regular stops here. With Prime, I save on shipping and gas going to and returning from town. Plus, I don't have to deal with The People Of WalMart!

     

    The downside of living out in the country (in some folk's view) is slow internet. So I have no use for their entertainment packages they're trying to force on us.

     

    Luckily, my Prime doesn't renew until next Feb. So I went into Amazon, and set up a reminder so that Amazon will remind me to cancel my Prime two weeks ahead of time.

     

    I hope that before then, they will figure out this foolishness and either offer a two-tier plan where the entertainment package is optional, or else scrap the entertainment plan and keep the $79 rate.
    13 Mar, 04:01 PM Reply Like
  • Luke Skywooker
    , contributor
    Comments (399) | Send Message
     
    I am going to cancel my Prime. I agree, too many options now. Amazon is not a leader. Why pay $99, that's not chump change.
    5 May, 02:05 PM Reply Like
  • Luke Skywooker
    , contributor
    Comments (399) | Send Message
     
    I feel the same way, $79 was barely worth it, $99 is too much.
    5 May, 02:06 PM Reply Like
  • Sakelaris
    , contributor
    Comments (1224) | Send Message
     
    You said the same thing on this thread two months ago!

     

    Are you looking around, seeking to make pro-cable comments?
    5 May, 03:08 PM Reply Like
  • Stan Ackman
    , contributor
    Comments (790) | Send Message
     
    Prime is definitely a gimmick now. I remember it used to be really free 2-day shipping and $3.99 for one day. Now, they just add the 2-day shipping charge into the selling price, and the $3.99 one day shipping is mostly gone.
    13 Mar, 08:54 AM Reply Like
  • MichaelFleming
    , contributor
    Comments (27) | Send Message
     
    I have amazon student, so I'm lucky I still only pay 49/yr... for now. I may even drop it, since I am buying less and less on Amazon and can wait an extra day or two.
    13 Mar, 09:26 AM Reply Like
  • Nathaniel Munson
    , contributor
    Comments (69) | Send Message
     
    Same. I've got student and paid $39 this year. I'm one of those idiots who signed up for the free trial and forgot to unsubscribe after 6 months before the charge hit.
    13 Mar, 09:37 AM Reply Like
  • PSound
    , contributor
    Comments (226) | Send Message
     
    Dropping it. Amazon should give people the option to dump Prime Video and keep the old price.

     

    I don't use, want or want to pay for Prime Video. I will dump all of Prime if they force me to pay for their investment in streaming video.
    13 Mar, 09:31 AM Reply Like
  • Luke Skywooker
    , contributor
    Comments (399) | Send Message
     
    I don't like prime movies either, too many options with Comcast dvr and Netflix.
    5 May, 02:07 PM Reply Like
  • JD in NJ
    , contributor
    Comments (806) | Send Message
     
    I have until December to decide what to do about this, but based on the number of purchases I actually make via Amazon it was already a bit hard to justify Prime. The streaming video doesn't really offer much if anything of interest beyond what Netflix provides, so that's pretty close to a non-issue.
    13 Mar, 10:24 AM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    Amazon helped establish better pricing, but I can go outside Amazon now and get a good price and decent shipping.
    13 Mar, 10:31 AM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    Hey, I got shorted parts for a custom shower build from a supplier to Amazon. The supplier refused to acknowledge the missing parts or a return of the half order. Amazon disappeared from the picture saying it wasn't their problem. American Express spent a month trying to get an answer from Amazon - nothing. AE gave me all my money back and I ordered in some replacement parts to fill the order. AE is the best company I deal with besides Costco and my credit union.

     

    Dear Amazon, you're turning into sh......!
    13 Mar, 10:38 AM Reply Like
  • jjcorb
    , contributor
    Comment (1) | Send Message
     
    Never had it and don't care about it but I have noticed a general 25% increase in the cost of all sorts of things in stores this year. From food to services this seems to be creeping in.
    13 Mar, 10:59 AM Reply Like
  • Luke Skywooker
    , contributor
    Comments (399) | Send Message
     
    I am going to cancel my Prime. I have everything I could possibly buy already, the AMAZON boom is coming to an end.
    13 Mar, 09:12 PM Reply Like
  • Tack
    , contributor
    Comments (12704) | Send Message
     
    As Amazon buries shipping costs in the Prime pricing, I am increasingly finding better buy-it-now deals on Ebay. Now, as they also charge more for Prime on the front end, Ebay must be clapping their hands.
    13 Mar, 11:38 AM Reply Like
  • idkmybffjill
    , contributor
    Comments (1552) | Send Message
     
    I have been an amazon user for a long time for books, vacuums, light bulbs, you name it.

     

    But I keep reading comments lately from people who say amazon's prices are no longer competitive. If so, could you refer me to another website that does have consistently lower prices (including shipping) than Amazon?
    13 Mar, 11:42 AM Reply Like
  • Tack
    , contributor
    Comments (12704) | Send Message
     
    id:

     

    First off, there's no such thing as "consistently," anywhere. One must be an opportunistic shopper.

     

    I have been a prime member for a few years, and I also use Ebay frequently. Increasingly, I am noting that, more often, when I find an item of interest on Amazon Prime, and I check Ebay, I will find the same item at lower prices, sometimes even from the same vendor and with shipping included. It seems that Prime is increasingly relying on users making habitual purchases and just assuming they're getting the best deal, when, in fact, better deals are out there.
    13 Mar, 11:49 AM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    Well said Tack..................... comment to should mailed to every Amazon customer...............
    13 Mar, 11:59 AM Reply Like
  • Sirvasq
    , contributor
    Comments (293) | Send Message
     
    I'm the opposite. Had too many bade experiences on Ebay, including receiving a batch of Dog Food when I bought Blackberry Storm phones. Will never live that one down among my peers. $amzn delivers early, gives me price rebates and never charges me freight (Prime), plus I love streaming library. I am investing in price increases working out (make my money on the price increase).
    13 Mar, 12:51 PM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    streaming library? they lock you into low authors royalties, demand exclusive rights to download, then best of all they allow people to give your book away for free for a month. so one person downloads the book and spreads it around and you the author get nothing. no, they are turning into w.......!

     

    but i'm glad someone is happy.
    13 Mar, 01:20 PM Reply Like
  • micsac71
    , contributor
    Comments (10) | Send Message
     
    i got some really good deals on shoprunner free 2 day shipping on anything if you have an amex card
    13 Mar, 09:29 PM Reply Like
  • Harry Polizzi
    , contributor
    Comments (318) | Send Message
     
    First of all "Streaming Library" mentioned refers to Amazon Videos not e-books or "Dead Tree' books.

     

    Secondly, NONE of your other statements are true at KDP (Kindle Direct Publishing) which is what they pertain to. I'm a KDP author & only if you CHOOSE KDP Select for your e-book creations are you forced to be exclusive to Kindle. Even if you opt for KDP Select you ARE NOT FORCED to offer your e-books for free during each 3 month period that you allow your books to be in the Select program. Finally, "low royalties?" 35% on e-books YOU price at $.99 to $2.98 or over $9.99; or 70% for e-books YOU price from $2.99 to $9.99. What do you think traditional paper publishers pay for author's royalties? $2,500 for the first 3,000 copies & 12.5% of the SELLING price IF their are additional printings. AND ALL marketing decisions are THEIRS. Of course if you become Stephen King, Tom Clancy, et al you can EVENTUALLY write your own ticket.

     

    If you dislike Amazon for some reason, fine, but don't go making up stories to fit your personal agenda. For me, I'm earning $400+ per month after 17 months of publishing on Kindle so I'm fine.

     

    Ayuh
    13 Mar, 11:28 PM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    Amazon will sell your book for any price they can find on the internet and if they are wrong, try getting them to fix the complaint. People can download books and loan them to other people. I can reprint that for you. They have the most slanted "to them" program out there.
    14 Mar, 08:43 AM Reply Like
  • stepmag
    , contributor
    Comments (3) | Send Message
     
    I think you can expect the Amazon 1Q 2015 to mimic the Netflix quarter when they upped their membership charge without consulting their customers.

     

    I said goodbye to Netflix then and I'll be saying goodbye to Amazon come December.
    13 Mar, 12:33 PM Reply Like
  • idkmybffjill
    , contributor
    Comments (1552) | Send Message
     
    that's a shame, you missed out on a lot of great shows that came on Netflix since then.
    14 Mar, 01:58 AM Reply Like
  • AnAvgJoe
    , contributor
    Comments (264) | Send Message
     
    I just bought a laptop battery 30 minutes ago. Saw it for 50 bucks on AMZN. Bought it for 37 on ebay.
    13 Mar, 12:35 PM Reply Like
  • AnAvgJoe
    , contributor
    Comments (264) | Send Message
     
    The 37 included shipping charges.
    13 Mar, 12:36 PM Reply Like
  • th3decider
    , contributor
    Comments (274) | Send Message
     
    After two years just canceled my prime membership today. The price rise was just the trigger for what was already seeming like lackluster value.

     

    1) A lot of the specialty items I buy are from third parties and don't qualify for prime 2-day shipping.

     

    2) As a lot of people mentioned the costs for their items are simply going up to incorporate the shipping charge in a hidden way, which makes paying for additional shipping through prime seem like a waste.

     

    3) 99% of things I find myself ordering on Amazon now I don't need in two days, regular free saver shipping is fine.

     

    4) I already have Netflix and Hulu and multiple RedBox kiosks by me. I never used the prime video yet feel like part of this increase is to pay for that.

     

    5) Lastly, as a number of people have pointed out, Amazon's main selling point for the last decade is eroding: having the cheapest price. I find that other online retailers or local brick and mortar places aren't that much more expensive now and in some cases are even cheaper. And for the stuff that Amazon has the best price on, again free saver shipping is fine.

     

    Will be interesting to see how this plays out.
    13 Mar, 12:52 PM Reply Like
  • Ryandan
    , contributor
    Comments (1377) | Send Message
     
    do you see the ground swell starting...........? people start dropping and the price will go up again.
    13 Mar, 01:22 PM Reply Like
  • dale h
    , contributor
    Comments (2) | Send Message
     
    Prime eligible items have shipping charges built in. I am dropping prime. I will combine items to meet minimum order amount to get free shipping. BTW... I regularly find better pricing elsewhere...
    13 Mar, 01:19 PM Reply Like
  • Sakelaris
    , contributor
    Comments (1224) | Send Message
     
    I for one enjoy the Amazon Prime free shipping and the numerous streaming videos that are free with the Prime service. When my renewal come up, I will pay the extra $20.
    13 Mar, 01:25 PM Reply Like
  • Gary J
    , contributor
    Comments (3539) | Send Message
     
    Probably so will the vast majority. People like to say one thing about price increases and do another.
    13 Mar, 01:27 PM Reply Like
  • 7of9
    , contributor
    Comments (297) | Send Message
     
    I am out as a protest. I'll wait couple of more days for the items to arrive.
    13 Mar, 02:57 PM Reply Like
  • Gary J
    , contributor
    Comments (3539) | Send Message
     
    "I am out as a protest."

     

    I imagine they are shaking in their boots!
    13 Mar, 03:14 PM Reply Like
  • Life Skills
    , contributor
    Comments (5) | Send Message
     
    Prime is free!

     

    Step one: Become a Prime Member

     

    Step two: Apply for Amazon Chase Credit Card 3 pts for every $ spent on Amazon

     

    Step three: Order $3,300 worth of goods over the year, yield 9900 points or $99 upon redemption.
    13 Mar, 03:58 PM Reply Like
  • whosez
    , contributor
    Comments (107) | Send Message
     
    Okay. But unless you pay zero interest rates on the card, it's not free.
    13 Mar, 04:54 PM Reply Like
  • Gary J
    , contributor
    Comments (3539) | Send Message
     
    It's been decades since I have paid interest on a CC. lol
    13 Mar, 05:18 PM Reply Like
  • Life Skills
    , contributor
    Comments (5) | Send Message
     
    Well, I pay the balance in full each month, so it is free for me. Choosing not to pay the balance in full, will certainly incur interest, but that has absolutely nothing to do with Prime.
    13 Mar, 06:08 PM Reply Like
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