Seeking Alpha

J.C. Penney in rally mode as home goods department relaunches

  • Shares of J.C. Penney (JCP) are frisky in early trading to keep up their upswing this week.
  • The retailer is relaunching its home goods section today in a back-to-the-basics move that analysts think can bring back disgruntled former JCP shoppers.
  • Sales of home goods at J.C. Penney fell to $1.3B last year after bringing in over $4B just seven years ago.
  • JCP +2.5% premarket
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