J.C. Penney in rally mode as home goods department relaunches

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Shares of J.C. Penney (JCP) are frisky in early trading to keep up their upswing this week.

The retailer is relaunching its home goods section today in a back-to-the-basics move that analysts think can bring back disgruntled former JCP shoppers.

Sales of home goods at J.C. Penney fell to $1.3B last year after bringing in over $4B just seven years ago.

JCP +2.5% premarket