Canoe, a $200M interactive TV advertising JV formed in 2008 by the 6 largest U.S cable...

|By:, SA News Editor

Canoe, a $200M interactive TV advertising JV formed in 2008 by the 6 largest U.S cable companies, appears to be falling apart: the company, which sought to serve ads that would give users the option to request additional info, is laying off 120 employees and re-focusing its efforts on creating a video-on-demand advertising platform.