ChannelAdvisor data positive for Amazon and eBay, mixed for Google

ChannelAdvisor (ECOM) clients saw a 23% Y/Y increase in their Amazon (AMZN) same-store sales in February. That's up from January's 14% clip, albeit down from the growth seen over much of 2013. ChannelAdvisor thinks improving weather contributed to the M/M growth pickup.

Clients saw a 15% EBAY same-store sales increase, up from 12.7% in January. Auctions fell 8.5% Y/Y, but fixed-price and Motors sales respectively rose 15.5% and 22.3%.

Search ad-driven same-store sales, dominated by traffic from Google (GOOG) AdWords placements, rose only 4.3%, down from January's 10.3%. Clicks fell 9% and cost per click (pressured by lower smartphone ad prices) 7%, while click rates rose 4%.

On the other hand, same-store sales driven by Google's increasingly popular product listing ads (PLAs) rose 48% Y/Y. That figure is down from January's 62.8%, but it's worth noting PLAs were only launched in late 2012. Average order value fell 8%, but click rates rose 17%.

AMZN +0.9% AH. Shares managed to buck a market selloff in regular trading on account of the company's Prime price hike.

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Comments (1)
  • Paulo Santos
    , contributor
    Comments (35700) | Send Message
    It's not so positive if you average Jan+Feb, that comes to +18.5% year-on-year, which is quite a bit lower than Q4's +21.3% and still implies a revenue miss for Q1. I'll have an article explaining this.


    Obviously people can party due to it not being nearly as horrendous as January.
    13 Mar 2014, 07:21 PM Reply Like
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