Seeking Alpha

Analysis: Starbucks deal with Keurig looks like a win-win

  • The new deal signed by Starbucks (SBUX -0.1%) with Keurig Green Mountain (GMCR +3.7%) is a bet on the power of its brand, say analysts.
  • The company is opening up competition on the premium end while giving itself a wide variety of K-Cup products it can offer to consumers.
  • The road for new K-Cup players gets a little trickier with the super-premium category a tough place to grab market share and Starbucks now a force at differing price points.
  • For Keurig, an increase in K-Cup volume and more competition on the high-end could be a boost.
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Comments (2)
  • phylspilot
    , contributor
    Comments (11) | Send Message
    Coke, Starbucks, Peets...all indicative of further growth in the marketplace.
    14 Mar 2014, 12:11 PM Reply Like
  • richD3
    , contributor
    Comments (33) | Send Message
    The juggernaut on the move......
    16 Mar 2014, 12:14 PM Reply Like
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