The Schwab (SCHW) Emerging Markets Equity ETF (SCHE) expense ratio is lowered to 14 basis points from 15. This compares to 15 bps at Vanguard's FTSE Emerging Markets ETF (VWO). The expense ratio for the Schwab International Small Cap Equity ETF (SCHC) is cut to 19 bps from 20.
"We're not going to stop there," said Schwab CEO Walt Bettinger last September, when his company cut fees on a number of ETFs (including the 2 above).
Who knows where it stops, but analysts expect (and Schwab management hasn't disagreed) this is about attracting more clients and wealth managers to the overall company platform in the hopes they make use of other more expensive services.