- A measure of Amazon's (AMZN +0.8%) brand loyalty with consumers fell sharply after the company hiked the annual price of an Amazon Prime membership.
- A Brand Keys survey saw Amazon drop to a 83 rating after sitting at an industry-high 93 just a few weeks ago.
- Some retail watchers think Amazon may have under-estimated what the reaction would be to the new $99 price for Prime.
Consumers noticed the Amazon Prime price hike
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The Zacks Analyst Blog Highlights: Amazon.com, Groupon, PetMed Express and Autohome - Press Releasesat Zacks.com (Tue, 9:30AM)
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