Battle for home good pits J.C. Penney against Bed Bath & Beyond

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Shares of J.C. Penney (JCP +0.1%) have been on the rise over the last month with the retailer's re-launch of its home goods business providing investors something to bite off on.

Credit Suisse notes that what's good for JCP, could come at the expense of Bed Bath & Beyond (BBBY).

Bed Bath & Beyond went to 9.3% share of the home goods market during the grand Ron Johnson experiment, but could see its sales slip as JCP gets back on track with consumers.