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Whiskey makers battle over "Tennessee Whiskey" label

  • When can whiskey made in Tennessee be called Tennessee Whiskey?
  • Jack Daniel's owner Brown-Forman (BF.A) argues that only when the spirit is made from at least 51% corn, filtered through maple charcoal and aged in new, charred oak barrels. The state agreed and passed legislation to that effect last year.
  • However, Diageo, the provider of George Dickel, is trying to persuade Tennessee legislators to relax the rules so that distillers in the region can innovate and not copy Jack Daniel's. This is despite George Dickel complying with the regulations.
  • State House and Senate committees are due to discuss the issue today ahead possible votes in the full chambers to ease the regulations.
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Comments (1)
  • King Rat
    , contributor
    Comments (773) | Send Message
     
    When the baseball team Angels wanted to "move" to Los Angeles, they had to abide by a contract forcing them to keep "Anaheim" in their name. Hence, "Los Angeles Angels of Anaheim".

     

    Why can't these other whiskey venders market their whiskey as "Tennessee Original", "Born in Tennessee", "Volunteer-Stilled", "Whiskey of Tennessee", "Born in Tennessee" or in some other fashion to show that they are whiskey from Tennessee without needing to resort to "Tennessee Whiskey"?

     

    "Unlike some 'Tennessee Whiskey' we actually use Tennessee corn and Tennessee maple."
    18 Mar 2014, 04:38 AM Reply Like
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