Seeking Alpha

Cable networks to air key March Madness games

  • The NCAA men's basketball tournament starts tonight with coverage during the three weeks spread between CBS (CBS) and Time Warner (TWX) properties TNT, TBS, and TruTV.
  • The biggest shift this year for media coverage of March Madness will be that the national semi-finals will be aired exclusively on cable for the first time. TBS will air the normal national feed, while TNT and TruTV will each air a team-specific broadcast.
  • What to watch: Cable networks have been chipping away at the stranglehold that major TV broadcasters have held over the biggest sporting events. Media companies have a financial incentive to spread out the wealth to gain leverage in carriage fee negotiations.
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