Seeking Alpha

Hennes & Mauritz shows brick-and-mortar success

  • Hennes & Mauritz (HMRZF) continues to grow its global store base aggressively to positive results.
  • The fast-fashion giant added 374 stores last year to take its store count to close to 3.2K.
  • Analysts think the retailer has an edge over other brick & mortar apparel sellers because consumers are more eager to shift through its low-cost variety of clothes.
  • What to watch: H&M is looking to build out its brand in the U.S. as well. Channel checks indicates its online business is vibrant in the region.
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