Seeking Alpha

Dazzling start for &Go line from Lululemon

  • Lululemon (LULU +2.7%) looks like it might be getting its mojo back after its new &Go line dazzles in an initial small launch.
  • A channel check from Canaccord Genuity showed half of the new &Go products available online sold out inside of a day.
  • The company on the target customer for the &Go line: "You're out the door at daybreak and moving until midnight. You don't have time for a wardrobe that keeps forcing you to change. You're busy living." (&Go on Lululemon's website)
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