AstraZeneca goes direct with Nexium

|About: AstraZeneca Group plc (AZN)|By:, SA News Editor

In an effort to save a good chunk of its ~$4B sales from generic competition, AstraZeneca (AZN) launches Nexium Direct, a direct mail order service for users of the stomach acid drug.

Patients can order 30 to 90-day supplies and get a maximum co-pay discount. Most will pay no more than $25/month.

The company employed the same strategy when Arimidex went off patent.

Generic competition could start as early as May.