Viacom signs deal with Tumblr

Viacom (VIA, VIAB) signs a partnership deal with Tumblr that will allow the company to sell advertising on both media platforms.

The plan is to offer custom content from Viacom networks such as MTV and Nickelodean on Tumblr in order to help advertisers reach a targeted audience.

The program will be pitched at this year's Upfront meetings.

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