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Viacom signs deal with Tumblr

  • Viacom (VIA, VIAB) signs a partnership deal with Tumblr that will allow the company to sell advertising on both media platforms.
  • The plan is to offer custom content from Viacom networks such as MTV and Nickelodean on Tumblr in order to help advertisers reach a targeted audience.
  • The program will be pitched at this year's Upfront meetings.
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