CIRP: iPad upgrade cycles longer than iPhone cycles

Whereas iPhones (AAPL) are typically replaced in the U.S. once every two years (as contracts expire), a CIRP survey of 2K consumers who bought an iPhone, iPad, or Mac in 2013 leads the firm to think iPads will see upgrade cycles closer to Macs (2-4 years) or TVs (5-10 years).

Even as of Dec. 2013, 78% of iPad buyers were purchasing a unit for the first time. That figure is down just moderately from March's 84%, and implies both healthy installed base growth and a slow pace to upgrades. Moreover, upgrading iPad owners were more than twice as likely as iPhone owners to give an older model to a friend or family member.

The survey provides some context for the broader tablet industry's growth slowdown. IDC expects both tablet and smartphone shipments to grow 19% this year, even though the smartphone market is nearly 5x the size of the tablet market.

The iPhone accounted for 56% of Apple's Dec. quarter revenue, and the iPad 20%.

Earlier: Apple reportedly holding music service talks, mulling Android app

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Comments (14)
  • rickraphael
    , contributor
    Comments (345) | Send Message
    My version 1 iPad was purchased in May 2010. It’s a workhorse and I use it daily. The only problem with it is the miserable 256K ram which makes browsing a real challenge because of all the ads. I can live with it because I don’t retain any web history but I will be buying another within 12 months. I would say 4 years is a reasonable estimate. On the other hand, I use my Macs for 8- 10 years. My iPhone 5 I will likely update after 2 years just for the resale value.
    21 Mar 2014, 07:24 PM Reply Like
  • Sidbrav
    , contributor
    Comment (1) | Send Message
    I concur with rickraphael. I also bought my iPad when they first came out. I recently upgraded to an iPad Air. A few months ago I upgraded my iPhone 4 to the iPhone 5s. In addition to these products I also have a MacBook which is five years old.
    22 Mar 2014, 06:00 AM Reply Like
  • bgold1955
    , contributor
    Comments (2357) | Send Message
    Upgrade iPhone as soon as I can w/o penalty, usually 22 months. Had original (2010) iPad & got mini in 2012 which I will most likely upgrade this year, iMac don't know as we don't hardly use it due to mini use. I have purchased mini's as gifts for sons & their wives & now grandchildren get used ones from their parents. 8 mini's since 2012, a great device for our needs.
    22 Mar 2014, 11:31 AM Reply Like
  • ItsAllAboutThePower
    , contributor
    Comment (1) | Send Message
    My wife and I just upgraded our first generation iPads when they first came out and just upgraded to the iPad air. We gave our old iPads to our two oldest children. It more than adequate for them so why spend the money on more newer generation iPads? In that same 4 year period, my wife has had 4 iPhones. I believe that Apple will eventually become the SkyNet that took over the world in the Terminator series. I hate that I give them so much money because I feel I cannot be without. I hate that I keep giving them more and more personal information but they make it so easy. Apple is an amazing company with great products and an ecosystem that completely intuitive and reliable. Once you are in, they never let you leave!
    22 Mar 2014, 12:14 PM Reply Like
  • justaminute
    , contributor
    Comments (1916) | Send Message
    So, yes, AAPL has become just like MSFT in regard to upgrade cycles. No real surprise here. It's the normal evolution of a mature company. Without new products or services, mature companies rely on the existing install base to generate revenue and fund those potential new things. Questions is, what or when will the new things be or arrive?
    22 Mar 2014, 03:54 PM Reply Like
  • MohanTX
    , contributor
    Comments (133) | Send Message
    I think the obvious upgrades and improvements have been implemented.
    Verizon told me that I should pay them like $140 per month and I will get the new phone, as soon as it comes out....


    This would not be accepted by baby boomers. But, younger people may accept this.
    Apple is a mature company..Unless they have a new and expensive gadget, I do not see stock double..
    22 Mar 2014, 08:31 PM Reply Like
  • scott trader
    , contributor
    Comments (7136) | Send Message
    Apple's iPhone 5c 'failure flop' outsold Blackberry, Windows Phone and every Android flagship phone.....pasted from apple insider
    22 Mar 2014, 10:35 PM Reply Like
  • scott trader
    , contributor
    Comments (7136) | Send Message
    It was reported that "China Mobile Chairman Xi Guohua on Thursday said that 'most' of his company's 1.3 million 4G customers have bought the iPhone -- an important success rate for Apple, considering the carrier only started to official sell the iPhone in January. And despite that figure appearing to be small, China Mobile reported that it expects its total number of 4G subscribers to jump to 50 million by year's end. If Apple can keep its lead, that could mean a boatload of iPhone sales in China.
    22 Mar 2014, 10:54 PM Reply Like
  • Cliff Hilton
    , contributor
    Comments (2876) | Send Message
    @scott trader,


    I would think most folks would be proud of Apple's success. Those are great numbers. Apple knows how to do numbers. Record numbers. Even these. To date, 41 problems with new iOS7 update. At least they have websites so they can access their phones and fix them. Jeez, I've never seen the likes of this before. I would guess Apple will turn their customers into software engineers after all these fixes. If it fixes them.
    23 Mar 2014, 01:34 AM Reply Like
  • scott trader
    , contributor
    Comments (7136) | Send Message
    @cliff as a former windows customer pre apple I received bug fixes and updates every other day. And was still plagued with glitches......since converting to apple 2008 very few if any software bugs...what I have saved on PC death. It has paid for new iPads iPhones nano touches etc...
    Loyal apple customer from here on out and shareholder here on out until the make a serious misstep and break a hip..
    23 Mar 2014, 02:15 PM Reply Like
  • DWBowers
    , contributor
    Comments (1301) | Send Message
    I received a $200 credit for my 1st generation iPad and applied it toward the purchase of an iPad Air. Not a bad residual value for an old electronic device.
    23 Mar 2014, 10:24 AM Reply Like
  • Invest4Wealth
    , contributor
    Comments (35) | Send Message
    I've had my iPad for over a year and generally like it. It is convenient and portable. My main frustrations would be no real word processing or spreadsheet 'work' capabilities and I can work in only one app at a time. I own Apple stock and am very hopeful that they will get back on the wagon and start creating again. We need some real catalysts and how about some decent dividends and increases with all that cash they have.
    23 Mar 2014, 11:14 PM Reply Like
  • scott trader
    , contributor
    Comments (7136) | Send Message
    I just read apple. Is teaming up with comcast for a separate streaming box...
    24 Mar 2014, 01:34 AM Reply Like
  • scott trader
    , contributor
    Comments (7136) | Send Message
    Comcast is the parent co of cnbc...maybe that will tone down Melissa Lees hatred for apple lol...
    24 Mar 2014, 09:17 AM Reply Like
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