Divergent cruises to $56M opening weekend

Divergent dominated the weekend box office with a $56M haul.

Though the film's opening weekend tally fell below the forecast of some analysts and didn't generate the same amount of buzz asTwilight or Hunger Games, Lions Gate (LGF) says it's already done enough to justify plans for sequels with the film's production and marketing budget set to be eclipsed easily.

IMAX (IMAX) theaters accounted for 16% of opening-weekend ticket sales for Divergent.

LGF is ripping in early trading, +8.7% premarket to $30.01.

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Comments (3)
  • deercreekvols
    , contributor
    Comments (9746) | Send Message
    Can a link be provided to learn more about the analysts who forecast Divergent to do better than $56M on opening weekend?


    Last I knew, analysts were worried that "mixed reviews" would keep people away from the film and now there are analysts who thought the movie would take in more money than it did?


    Time to stand up and be counted, oh all-knowing analysts.
    24 Mar 2014, 07:49 AM Reply Like
  • jotenn
    , contributor
    Comments (172) | Send Message
    Only folks who I know that gave the movie a "thumbs up" before the opening were the YAs...they created the buzz that made the movie a success, and they are all who count in this case. Glad I bought the $30 April calls on Friday:-).
    24 Mar 2014, 08:00 AM Reply Like
  • AmericaStartsHere
    , contributor
    Comments (48) | Send Message
    A movie made for young adults does well with young adults. Shocking. Critics tried to scare off the other demographics but the young adults forced their moms and dads to watch. Twitter was buzzing too.


    Stock still hasn't recovered from the major sell off this year.
    24 Mar 2014, 01:21 PM Reply Like
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