Important release date for Transcendence in China

|By:, SA News Editor

Warner Bros. (TWX) scores a release date of April 18 for Transcendence in China to match the opening date for the film in the U.S.

The "day-and-date" distinction is important for films in China where piracy of U.S. movies can run rampant.

Analysts say in some cases tens of millions can be added to box office totals in China if a studio can pull off the day-and-date release window.