Ripple effect from potential Comcast-Apple streaming TV partnership

|About: Comcast Corporation (CMCSA)|By:, SA News Editor

Shares of Comcast (CMCSA) move higher in early trading after a report breaks on advanced talks the company is having with Apple on a streaming TV service.

Speculation on a Comcast-Apple partnership for an over-the-top video service has been blowing in the wind for quite a while with Apple needing a managed service to deliver an online TV product. Analysts think if deal talks stall, it will be over which companies retains the most control over the customer relationship with the new service.

Sony (SNE) is the company which has made the boldest move toward an online TV service and will be watching the Apple-Comcast flirtation closely.

The development could also have some bearing on TV networks (CBS, DIS, AMCX, TWX, FOXA, VIAB, DISCA, MSG, SNI, CRWN) which could benefit if Apple comes knocking on their doors for rights to popular channels.

CMCSA +1.1% premarket